In The Eye Of The Beholder
No, this isn’t a review of that Ashley Judd/Ewan McGregor suspense thriller that made no sense but I liked it anyway. This is me vaguely weighing in on DC’s new logo. Above is their last logo they’ve run with for the last few years.
Simple. Kinda’ cool. Harkens back to all of their past logos that had the circle design, the ‘DC’ letters and the stars. This one sort of says Hey! YOU! Read this comic! It’s a lot of fun!”
Here’s the latest logo design. What do I think? (Say this with a Scottish accent) “It’s CRAP”! Do you know why they put the words DC Comics below the ‘DC art’? Because without that you would have no idea that’s supposed to read DC. So, really, this says ‘DC DC Comics’. I read another take on this logo elsewhere on the internet that that middle thing was the “D being peeled back”. I thought it was a sideview of a desk lamp. I had no idea that was supposed to be a D. I can see it now, but I had to be told. And I’m VERY familiar with all of their past logos. There’s no connection between this new form and what came before. This is like Coke getting rid of their current swoosh and familiar cursive lettering in favor of Grey cans and tiny helvetica lettering under some weird logo design that has a hidden CC in there or something. They’re killing their brand recognition for one thing. On top of that, it’s surprising that it looks so corporate given that so many top brass of the current DC regime seem to be the kind that would go set up a tent community and ‘occupy’ something. The logo at the top screams “COMICS”! This sad, mousy, pathetic little black and white high school Art I configuration whispers “H & R Block” or “Open Immediately. Bill Enclosed” .
In all fairness, the logo is ‘out of context’. Maybe appearing on the covers (and all of the other MERCHANDISE) will change my opinion. Right now, though: Ble-achghff!